The platform is rolling out a new feature that allows them to reduce the amount of AI-created media appearing in their timelines. This move comes as the platform disclosed that it now features more than 1 bn content made with AI.
Testing and Rollout
The update is being tested over the coming weeks before a global launch. This shift coincides with a rise in AI content, fueled by new content generation software.
AI Content on Other Platforms
Recent reports that approximately a tenth of the most rapidly expanding content creators on a popular video site exclusively feature content made by AI. A large amount of this output is deemed “AI slop”, a phrase for substandard, mass-produced content that is often absurd or bizarre.
Based on user feedback that numerous viewers appreciate content created using AI tools, from computer-generated images to science explainers, and we want to provide users the ability to see more or less of that, according to their own preferences,” said a spokesperson.
AI on the Platform
TikTok announced that there are currently 1.3 billion videos on its network labeled as made with AI. Collectively, more than 100 mn pieces of content are added to the app each day, making AI-generated material a limited part of its complete catalog.
User Control Features
Viewers will be able to limit or boost the volume of AI content they watch by accessing the “manage topic” feature in the app and choosing AI-made media. Further subjects that are already be controlled under the tool include current affairs, fashion, aesthetics, and dance.
Platform Guidelines
The platform’s policies mandate content makers to identify convincing artificially created content, and it forbids harmful fake videos of public figures or emergencies. Any believable AI video that is unmarked can be removed under its terms of service.
Furthermore, the platform will from now on apply an artificially created tag to content made using its built-in AI features, or identified by an collaborative effort for recognizing AI-generated material. This measure is designed to help prevent users from attempting to evade the labeling process.
Educational Initiatives
TikTok is also establishing a $2 million AI literacy fund for specialists and institutions to create educational content about responsible artificial intelligence. This project will assist charitable organizations specializing in teaching computer science.
Moderation Strategy
The video-sharing app has justified its safety measures, amid debate over plans to cut jobs for numerous review team members in Britain. The company is expected to cut 439 jobs in its user protection team in the UK capital, with worker representatives and internet security professionals voicing alarm that staff are being displaced by automated systems.
A company official clarified that human moderation would still have a role, but artificial intelligence can protect employees by filtering out the most harmful content ahead of it gets reviewed by humans. The platform reported a significant reduction in shocking and graphic content seen by human moderators over the previous year due to intervention by its machine learning processes.
It is vital to balance people and machines to ensure user safety,” the official commented. “We’ll have people as integral to the approach, but we also think it’s very important to limit contact with dangerous material as rapidly, which is the area in which a extensive automated help is making a difference work at speed.”
